Your ads are running. Your pixel isn’t. Let’s fix the tracking.
Orders land in Shopify but never show up in Analytics or Ads Manager — so the algorithm optimizes blind and you can’t tell which campaigns pay. The fix is unglamorous and very checkable.
Scope-based proposal first — you approve and pay, then work starts.
Analytics & Pixel Tracking Fix
GA4 and/or Meta Pixel — one or both — fixed or set up from scratch, with conversion events you can watch fire.
What’s included
- Fix or set up GA4 and/or Meta Pixel — one or both
- Purchase and conversion events via Shopify’s native integrations or Customer Events
- Google Ads conversion tag if you run Google Ads
- Verify events fire with real test data; remove duplicate and legacy tags
Not included
- Server-side tagging setups — custom quote
- Ad account management
- Interpreting the analytics for you — this task makes the data flow correctly
- More than two platforms
The diagnosis
Why tracking quietly breaks on Shopify
Most broken tracking I see isn’t missing — it’s doubled or half-connected. The store has an old hand-pasted pixel snippet in the theme and the native integration running, so events fire twice and the numbers stop matching anything. Or a tag was pasted into the theme years ago and never migrated, so it works everywhere except the one page that matters: the checkout, which Shopify hosts and hand-pasted code can’t reach.
That’s why purchase events specifically go missing while page views look fine — and why the right fix uses Shopify’s native integrations or Customer Events, which are built to see the whole funnel including the purchase.
Verified, not assumed
“The tag is installed” is not the same as “the data is right.” After setup I verify with real test data: events firing on the storefront, a test purchase showing up as exactly one purchase — not zero, not two — in each platform you use. Duplicate and legacy tags get removed, not just muted, so the double-counting can’t come back.
If you run Google Ads, the conversion tag is part of this task — so the campaigns you’re paying for can finally see what they’re selling.
One boundary, stated upfront: I make the data flow correctly. What the data means for your ad spend is a different job — that’s a working session, not a fix.
How this works
Describe the problem in plain English. I’ll figure out what actually needs to change, do it safely on a copy of your store first, show you before anything goes live, and fix it free if it breaks.
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You describe the problem in plain English.
“Meta says zero purchases but I had twelve orders yesterday” is a complete brief.
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I figure out what actually needs to change.
Diagnosing the real cause is my job, not yours — you’re never billed for your own guess being wrong.
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It happens safely on a copy first.
Any theme code cleanup runs on a duplicated, unpublished theme. Your live store keeps selling, untouched.
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You see it before it goes live.
You watch the test events arrive in your own dashboards — real data, not a screenshot from me.
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If it breaks, I fix it free.
Thirty days, no argument — and the handover note lists every tag that was added or removed.
Describe the problem in plain English. I’ll figure out what actually needs to change, do it safely on a copy of your store first, show you before anything goes live, and fix it free if it breaks.
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Delivered as proposed, or made right. If work misses the proposal, I fix it free — and refund anything I can't make match.
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30-day warranty. Defects in my delivered work, fixed free.
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One clear proposal. The price is based on project scope and agreed before work starts.
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Your live store stays untouched. All work on an unpublished theme copy — you preview and approve before anything goes live.
Scope-based proposal first — you approve and pay, then work starts.
Not sure it fits? Ask in chat — I’ll tell you straight if it’s not a fit.
If this isn’t quite it
Checkout & Shipping Settings Fix
If buyers can’t check out at all, fix that first — then track it.
est. 1 business day
App Install & Configuration
An analytics or marketing app set up properly, conflicts resolved.
est. 1 business day
Speed Optimization Quick Wins
Old tracking scripts are also a speed problem. Two birds, separately priced.
est. 1–2 business days
Beyond these tasks: I also build custom Shopify apps — my flagship work — plus integrations, redesigns, and bigger builds. See all services.
You’ll see the events firing with real test data in your own dashboards — “trust me, it works” isn’t a verification method.